Website Statistics (Analytics)

Would you like to know where your customers come from: what part of country, where they heard about your business, and most of all what areas are cutomers looking on your website?

At Davenports we can monitor the following:

  • How many visits a day you have coming to your website
  • Where your customers are from in the country
  • How long they spend on your site
  • What are your most popular pages on your website
  • Monitor links from other websites that you have linked to
  • Monitor if your advertising cost is working with Yell, Facebook or any other organization
  • and much more…

The following is an example of a report that we would send to you at the end of each month. The report is an example of an existing customer’s statistics, so some information has been blurred to protect their privacy.

Please don’t hesitate to get in touch if you’d like further information on how to make your website work for you.

Introduction

Davenport’s Analytics service records information about the visitors to your website, allowing you to view trends and optimize your website for future visitors.

Please note that all figures provided are estimates only. Many ad filtering programs and extensions can block analytics. This prevents some traffic and users from being tracked, and leads to holes in the collected data. Also, privacy networks will mask the user’s actual location and present inaccurate geographical data. Some users do not have JavaScript-enabled/capable browsers or turn this feature off. However, these limitation affect only a small percentage of visits.

The largest potential impact on data accuracy comes from users deleting or blocking analytics cookies. Without cookies being set, analytics cannot collect data. The blocking or deleting of cookies is a privacy right of every online individual and will result in the data loss of those visits.

Dashboard

The first six pages of your report are called the dashboard. This gives you a high-level overview of your website before further pages drill down into specific areas.

1 Analytics

The dotted trend line at the top of this page shows the number of visits per day.

A visit is defined as a single person visiting your website in a single session. That same person viewing multiple pages within your website will not count as a new visit. A session expires when a visitor does not view a new page within your website within 30 minutes, after which time viewing any further pages will be counted as a new visit.

The bright blue part of the line is the date range included in the report. The muted blue part of the line is historical data, which can be used for comparison purposes.

Site usage shows information about the visits to your site in the date range of the report (again, the muted blue line is previous data).

Visits is the number of visits in the whole date range.
Pageviews is the total number of pages viewed during all the visits (e.g. if you have 1,000 visits and 5 pages are viewed in each visit, your pageview count will be 5,000).
Pages/visit is the average number of pages viewed in each visit.
Bounce rate is the percentage of visits that ended after having only seen a single page (i.e. the person visiting decided that your site is not for them and did not investigate any further pages).

Underneath is a visitors overview. The initial session by a user during the date range is considered to be an additional visit and an additional visitor. Any future sessions from the same user during the selected time period are counted as additional visits, but not as additional visitors.

The map overlay shows where the majority of your visitors come from. The darker the shade of green, the more visitors you have received from that country. Further reports drill down further into this.

Traffic sources overview showed where your visits came from. Referring sites means that a link was clicked from a different website (e.g. Yell or Facebook), but not a search engine. Direct traffic measures visits that came from people typing your website address directly into their address bar (this is a good measure of how well people remember your website). Search engines measures traffic from (e.g.) Google, MSN, Yahoo, etc.

Content overview shows you the most viewed content on your site and the percentage of all pageviews each entry represents.

2 Analytics

On this page, we begin to drill down further into visitor information.

The same trendline as on the dashboard above is displayed again for convenience.

Visits, pageviews, etc. have the same meaning as before. New information shown is your Absolute unique visitors. This discounts visitors who have returned during the date range.

You also see technical information about your visitors, including the browsers that were used to visit your website and the connection speed. If you see a browser appearing in this list that you did not have your site checked for before going live, or if you’re seeing a lot of dial-up users and your site is heavy on Flash content,speak to Davenports about optimizing your site for these visitors.

3 Analytics

On this page, we drill down further into how people arrived at your website.

The trendline and pie chart seen before are displayed. You also see trend information about the sources of your traffic underneath.

Under Top Traffic sources, you see which sites referred the bulk of your visitors, and also which keywords people used in search engines to arrive at your site.

4 Analytics

On this page, we start to drill down into country views. This information is probably only relevant if you’re thinking of expanding your business overseas.

For each country, you see the number of visits that each country provided, how many pages visitors from that country viewed on average, the average amount of time that visitors spent on the site, how many visits were repeat or new and the bounce percentage for that country.

5 Analytics

Finally, we start to drill down into your content. This page shows your top 5 pages, with associated information about visits to those pages.

Country / Territory Detail
6 Analytics

On this page, we drill down further into geographic data for your visitors.

Your analytics report includes information for one country. If you would like this country changed, or if you require information for more countries, please contact us.

For each town/city in the country (please note that locations are estimated), you see the number of visits that each city provided, how many pages visitors from that city viewed on average, the average amount of time that visitors spent on the site, how many visits were repeat or new and the bounce percentage for that city.

Daily Visits Report

7 Analytics

This page shows you a daily break down for the visits in the date range, allowing you to see (for example) whether your traffic peaks at the weekend.

Loyalty Report

8 Analytics

This page allows you to gauge how loyal your visitors are by reporting how many times they returned within the date range.

Length Report

9 Analytics

This report allows you to gauge how interesting your visitors found your content by reporting how long they spent on your site within the date range.

Depth Report

10 Analytics

This report allows you to gauge how interesting your visitors found your content by reporting how many pages they viewed on your site within the date range.

Search Engine Report

11 Analytics

These pages allow you to see which keywords visitors used within search engines to access your site.

For each keyword, you see the number of visits that each keyword provided, how many pages visitors from that keyword viewed on average, the average amount of time that visitors spent on the site, how many visits were repeat or new and the bounce percentage for that keyword.

Traffic Sources Report

12 Analytics

This page shows all addresses where your visitors came from. If you have, for example, placed an ad on a specific site (e.g. www.facebook.com), it allows you to see how many referrals that ad gave you to judge how that ad is performing.

For each address, you see the number of visits that each address provided, how many pages visitors from that address viewed on average, the average amount of time that visitors spent on the site, how many visits were repeat or new and the bounce percentage for that address.

Top Content Report

13 Analytics

This report breaks down visits to each page on your site, ordered from most popular to least popular (your report includes information for up to 50 pages – if you need more added to your account, please contact us).

For each page, you see the number of pageviews and unique pageviews (a unique pageview aggregates pageviews that are generated by the same user during the same session; a unique pageview represents the number of sessions during which that page was viewed one or more times), the average amount of time that visitors spent on the page, the bounce percentage for the page and the exit percentage of that page (the number of visits which, having seen the page, were last seen on that page), and the monetization index of that page (if applicable).

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